Mobile phone user’s attitude toward SMS advertising

Mobile Advertising, a wireless media, acts as an advertising tool for promoting goods and services. The mobile phone is no longer just communication since it has also become commercial channel of products Many companies are currently using Advertising potential marketing have profound influence on day-to-day business activities. So the present work to study attitude behaviour users toward SMS ads their effectiveness various primary data was collected questionnaire consisting demographic factors other like entertainment, credibility, monetary benefit relevant this study. analyzed Statistical tools. results show that most respondents favour receiving if preferences taken into consideration. Their favourable advertisements were sent with permission which implies permission-based major mechanism in field advertising.